There’s also the fact that Instagram users are more engaged than the average social media user. Whether through regular photos, videos, or Instagram Stories, millions of businesses have learned that building a visual presence on Instagram can hugely compliment their ecommerce marketing. Because of this visual nature, Instagram holds massive opportunities for ecommerce businesses looking to showcase their products.
Well, an obvious reason is Instagram’s format. We all know how great Instagram is for sharing photos and videos with our friends and family, but it’s also an incredible channel for ecommerce marketing. Tips on how to use Instagram Stories for businessīut first, let’s take a look at why Instagram marketing is so effective for ecommerce businesses in particular.Ĭhapter 2 Why Instagram Marketing is Key to Ecommerce Success.The ins and outs of your Instagram analytics.Running your first Instagram influencer marketing campaign.Tips on how to create an effective Instagram profile.The fundamentals of a well-rounded Instagram marketing strategy.In the next 16 chapters, we’ll walk you through: But if you really want to get ahead, you need to know the platform (and your audience) inside and out, including what kind of content resonates most, how to build an Instagram Stories strategy, and how to track your metrics and KPIs. Whether you work in ecommerce, education, or media and publishing, it pays to build a presence on Instagram. Just look at some of the platform’s newest features! In the last year alone, Instagram has released dozens of new tool for businesses, including advanced analytics, shoppable Instagram posts, and new ways to drive traffic from Instagram Stories, and the new standalone video platform, IGTV. When Instagram first popped onto the scene back in 2010, it was just like any other social platform: filled with selfies, pets, and pictures of food.įast-forward to 2022 and Instagram’s transformation from a simple photo sharing app to a full-on marketing channel is nearly complete. Table of Contents Introduction Getting Started Instagram Content Growing Your Account Tips and Tricks Chapter 1 Instagram Marketing: A Preface
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